Experience · Since 1997
Nearly three decades of events that define brands
From Fortune 500 conferences to boutique luxury incentives, our clients return year after year — because every programme is senior-led, locally rooted, and delivered without compromise across Spain and Portugal.
Plan Your EventCASE STUDIES
From intimate incentive trips of 50 to 5,000-delegate congresses, we bring vision, precision, and local expertise to every event across Spain and Portugal.
MARQUES Annual Conference
A 1,000-delegate trademark congress spanning four cities over 18 years of continuous partnership.
View Case StudyVWFS Seville — Annual Conference
200 guests immersed in the Feria de Abril with a private caseta, horse-drawn carriages, and flamenco under the stars.
View Case StudyLVM Cádiz — Flagship Incentive Trip
A bespoke incentive programme for Germany's leading insurance group, showcasing the best of Andalusia.
View Case StudyHow We Earned It
Great events are built on trust, precision and relationships.
Protocol is one of Spain’s longest-established destination management companies, founded in 1997 and built on a simple philosophy: combine deep local expertise, creative ideas and meticulous execution to deliver exceptional events.
Over nearly three decades we’ve developed a network of outstanding partners who share our commitment to quality. We plan proactively, communicate clearly and manage every detail — so our clients can focus on the big picture. We care deeply about the success of every event, and we go the extra mile to make sure it runs flawlessly.
Marina
Co-Founder · Director of Client Experience
Marina began her career supporting international travellers in Spain at 21, building a reputation for exceptional service and operational excellence. Her instinct for anticipating needs and holding high standards shapes the quality Protocol is known for.
Mary
Co-Founder · Creative Director
Mary leads creative strategy, experience design and event production. From venue layout to storytelling, she makes sure each event feels intentional, unique and flawlessly executed.
Why Clients Work With Us
Founders involved from start to finish
Local knowledge refined over nearly three decades
Creative ideas grounded in cultural insight
Strong, trusted supplier network
Multilingual client service
Meticulous attention to detail
A premium standard of quality and delivery
Client Voices
What our clients say
Our Clients
Trusted by leading global brands
Household names and boutique brands alike — many returning for a decade or more.
Ready When You Are