12 Mar German Insurance Cádiz — Flagship Incentive Trip
1,300 German Insurance Flagship Incentive Trip
· Cádiz
The Brief
Three years of planning. Compressed into six months.
This annual incentive trip is the crown jewel of the client’s distributor recognition programme. It normally takes three years to plan. A sudden destination change meant the entire event — hotel buyout, venues, logistics for 1,300 people, entertainment, 10–12 simultaneous daily activities — needed to be rebuilt from scratch in half a year.
The client had worked with DMCs across Europe but Protocol had delivered a major event for LVM in 2018. LVM knew we could handle the pressure.
Protocol DMC delivered a 15-day, back-to-back incentive programme for over 1,300 LVM Insurance guests in Cadiz, managing every detail on the ground from start to finish.
We coordinated hotel rooms and all F&B across the entire run, rotating four groups of 300+ guests through a bespoke programme. Each day featured six simultaneous activities in and around the city: catamaran sailing along the Costa de la Luz, guided tours of Cadiz’s historic quarter, beach club experiences, sherry bodega visits, and adventure activities for the more daring.
Evenings were the centrepiece. Three off-site dinner locations were transformed with complex production setups: staging, lighting, live entertainment, and fireworks. Our team managed all transfers, staffing, and vendor coordination to keep the operation running seamlessly across two weeks.
The result: LVM’s biggest-ever incentive event, delivered without a single logistical hitch, and described internally as the WOW event of the year.
What We Delivered
Event Highlights
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